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Standard Character Marks VS Stylized Logos
Standard character is used to register words, letters, numbers or any combination thereof. However it does not lay claim to any particular font style, size, color or design element. In other words, a single word mark protects the phrase regardless of how the WORDS/NUMBERS/LETTERS are displayed. VS is used to register words and/or letters having a particular stylized appearance, a mark consisting of a design element, or a combination of stylized wording and design. In other words, a design mark can protect a logo with or without words. The Nike Swoosh, for example, is a design without words. The same swoosh with “Nike Air” next to it is a design mark with both words and images. The words “Nike Air” in a particular color and font would also be a design mark.